"A key lesson I've learned is that every project has the potential grow and improve, whether it's a new startup or an established company."
Hi! I'm Alessandro, a digital creative with roots in Turin and a heart in Portugal.
My career started in a completely different direction: after beginning my studies in medicine at the University of Turin, curiosity led me to explore new horizons. That’s how I discovered my true passion for innovation and the digital world.
In 2016, I founded GymmyG, a fitness startup that allowed users to find gyms, book classes and sessions with personal trainers, and purchase memberships at competitive prices. Although the pandemic brought this adventure to a halt, it was an incredible entrepreneurial experience. I learned firsthand what it means to build a project from scratch, manage a team, and face the challenges of an ever-changing market.
After closing that chapter, I embraced new challenges and moved to Portugal. Here, I continued to reinvent myself: I built and sold campervans, and with my first prototype, I traveled across Europe all the way to magical Cappadocia. This journey taught me one fundamental thing: I never give up, and I’m always looking for new adventures.
In 2022, thanks to a friend, I discovered the world of UX design, and it was a true revelation. What started as a passion pursued in my free time turned into a vocation that now sits at the core of my professional life. I firmly believe that user experience design can make a real difference in people’s lives, and my goal is to create digital products that truly put users first.
"A key lesson I've learned is that every project has the potential grow and improve, whether it's a new startup or an established company."
I run qualitative and quantitative research, and usability tests to reveal pain points and enhance user experience.
I design intuitive navigation structures and user flows to optimize usability, efficiency, and task completion.
I create high-fidelity prototypes with interactive elements to test, validate, and refine concepts before development.
I create modular, scalable interfaces using Auto Layout, Variants and Design Systems to support long-term growth.
Certified in Accessibility standards (WCAG, ARIA), I consistently ensure inclusive and user-friendly digital products.
The right tools help turn ideas into great products. These are the platforms I use daily to design, prototype, and deliver quality work.
A solid technical base helps bridge design and development — making sure every idea is feasible, scalable, and ready for the future across platforms.
I invest in continuous learning to stay updated on UX, technology, and accessibility — ensuring every project meets today’s standards.
Taught me to design with inclusivity in mind — considering real users, real limitations, and real-world contexts.
Gave me hands-on strategies to improve motivation and engagement — used in a fintech app for teenage saving habits.
Revealed how spatial UX demands new interaction models when digital content blends with the real environment.
Showed me how to integrate emerging tech into products while respecting ethics, transparency, and user needs.
Taught me to think beyond interfaces and create service ecosystems — a perfect fit with my entrepreneurial mindset.
Helped me understand how to guide users in immersive 3D spaces — avoiding confusion, friction, and cognitive overload.
