"A key lesson I've learned is that every project has the potential grow and improve, whether it's a new startup or an established company."
Hi! I'm Alessandro, a digital creative with roots in Turin and a heart in Portugal.
My career started in a completely different direction: after beginning my studies in medicine at the University of Turin, curiosity led me to explore new horizons. That’s how I discovered my true passion for innovation and the digital world.
In 2016, I founded GymmyG, a fitness startup that allowed users to find gyms, book classes and sessions with personal trainers, and purchase memberships at competitive prices. Although the pandemic brought this adventure to a halt, it was an incredible entrepreneurial experience. I learned firsthand what it means to build a project from scratch, manage a team, and face the challenges of an ever-changing market.
After closing that chapter, I embraced new challenges and moved to Portugal. Here, I continued to reinvent myself: I built and sold campervans, and with my first prototype, I traveled across Europe all the way to magical Cappadocia. This journey taught me one fundamental thing: I never give up, and I’m always looking for new adventures.
In 2022, thanks to a friend, I discovered the world of UX design, and it was a true revelation. What started as a passion pursued in my free time turned into a vocation that now sits at the core of my professional life. I firmly believe that user experience design can make a real difference in people’s lives, and my goal is to create digital products that truly put users first.
"A key lesson I've learned is that every project has the potential grow and improve, whether it's a new startup or an established company."
I'm passionate about design and web development, leveraging tools and technologies to craft engaging digital experiences.
With a focus on design and usability, I love turning ideas into captivating projects.
