The research phase covered Competitor Analysis, Surveys, User Personas, Empathy Maps, Customer Journey Maps, and defining the Minimum Viable Product (MVP). A key focus was on User Personas, including Disability Personas, to ensure that Therapeasy would be accessible and effective for all users, particularly those with disabilities.
By applying accessibility principles, I explored the unique challenges faced by these users, identifying key assistive technologies, pain points, and adaptive strategies. This research-driven approach laid the foundation for a user-centered, inclusive, and practical therapy management experience, directly shaping both the interaction and visual design phases that followed.
In a world where nearly 50% of chronic patients fail to adhere properly to their prescribed therapies (source: World Health Organization (WHO) - Other sources: link1, link2)—resulting in poor health outcomes and increased healthcare costs—Therapeasy was born. The mission was to design an application that simplifies therapy management, reduces medication errors, and provides a seamless experience for both patients and caregivers.
Managing a therapy plan isn’t just about taking medication—it’s about maintaining control over one’s health, ensuring adherence, and fostering peace of mind for both patients and caregivers. Yet, millions of people struggle with missed doses, fragmented health tracking, and a lack of real-time support. These gaps lead to poor health outcomes, increased medical costs, and unnecessary stress.
Make therapy management effortless and accessible for users with diverse needs?
Provide caregivers with real-time insight, non-intrusive tools to offer better support?
Use AI and smart data to create a personalized approach to therapy adherence?
Therapeasy is more than just a medication reminder—it’s a smart, intuitive solution that simplifies therapy management and adapts to users’ needs. By combining AI, accessibility, and user-centered design, it turns daily health routines into a smoother, more personalized experience.
To ensure sustainability and scalability, Therapeasy follows a Freemium model, offering essential therapy management tools for free while unlocking premium AI-driven insights and reports for paying users. Revenue is also generated through B2B partnerships with hospitals, insurers, and pharmacies.
The Business Model Canvas provides a high-level view of how Therapeasy operates—covering key partners, activities, customer relationships, and revenue streams.
The Value Proposition Canvas breaks down exactly how Therapeasy solves user pains and creates meaningful gains for patients, caregivers, and healthcare professionals.
Therapeasy bridges the gap between therapy management and real-life needs, redefining how patients and caregivers navigate healthcare. With AI, accessibility, and a user-first approach, it’s not just an app—it’s a health ally.
The demand for personalized therapy management apps is on the rise, driven by growing awareness of treatment adherence and proactive health monitoring. To create a solution that truly stands out, it's essential to analyze the competition and uncover opportunities to enhance the user experience.
Analyzing competitors help us to:
This analysis focuses on two leading apps in the sector:
Medisafe (medisafe.com) – Specializing in medication management
CareClinic (careclinic.io) – Offering a holistic approach to health management
Uncover how these apps tackle treatment adherence and identify gaps we can turn into opportunities—crafting a smarter, more seamless experience for users.
To stand out in the crowded digital healthcare space, it’s crucial to know the competition. This matrix breaks down how Therapeasy stacks up against Medisafe and CareClinic, highlighting strengths, gaps, and opportunities to carve out a unique edge.
Medisafe is one of the most widely used applications for medication management. Founded in 2012, it targets a global audience, particularly patients needing continuous support for medication intake. The app is designed to improve treatment adherence through reliable reminders, drug interaction alerts, and intuitive progress tracking.
Competitor Ananlysis - [detailed view on Figma]
CareClinic takes a holistic approach to health management, combining medication tracking with tools to monitor symptoms, physical activity, and general well-being. Its key strength is the ability to generate detailed reports for healthcare professionals, making it ideal for users requiring in-depth supervision.
Competitor Analysis - [detailed view on Figma]
Our deep dive into the competition uncovered some game-changing insights:
To carve out our space, Therapeasy needs:
Managing therapy isn’t just about remembering to take medication—it’s about feeling in control, staying on track, and reducing stress for both patients and caregivers.
To design a truly intuitive, accessible, and effective solution, I conducted an exploratory survey targeting both patients and caregivers.
I structured the survey around three key questions:
I designed and conducted an online survey, gathering insights from 32 respondents in just 4 days to understand their needs, challenges, and habits in therapy management.
My research uncovered three critical insights that shaped Therapeasy’s design strategy:
What is your age range?
You identify yourself as:
How do you rate your skill level in using technological devices?
Do you currently use digital tools to manage your therapies?
How often do you forget to take medications or follow prescribed treatments?
What kind of aid do you use to remember to take your medications?
How satisfied are you with the current therapy management systems you use?
Do you think that therapy management can be improved through the use of technology?
In your opinion, which ADDITIONAL feature would be most useful to enhance your experience?
What other features would you like to see in a therapy management app? (open answer)
Would you like the app to offer you incentives or motivation to follow the therapy?
How important is it for you to customize the app's appearance to your preferences?
A significant 61.1% of respondents believe technology can improve therapy management, yet 72.2% do not currently use digital tools for this purpose. While forgetfulness is not extremely frequent, even occasional lapses can have serious consequences, especially for critical therapies. Additionally, many users are not fully confident in learning new applications, reinforcing the need for a simple, guided interface.
An intuitive and accessible app that offers:
Smart reminders that adjust to user behavior for improved adherence.
User-friendly interface with screen reader support and easy navigation.
Allow users to select and customize tools based on their specific needs.
In the research phase of Therapeasy, I leveraged Empathy Mapping to capture users' emotions, frustrations, and expectations when managing their therapy. By structuring insights into what users Say & Do, Think & Feel, Hear and See, I uncovered critical pain points—such as the stress of keeping up with medication schedules and the struggle to track symptoms consistently.
How can we ensure that Therapeasy is truly accessible and empowering for all users? Traditional personas often fail to capture the unique challenges, assistive technologies, and adaptive strategies that people with disabilities rely on. That’s why, instead of generic user profiles, I developed Disability Personas—detailed representations of users with diverse accessibility needs.
Each persona includes specific disability types (sensory, cognitive, motor), assistive technology usage (e.g., screen readers, high-contrast modes), therapy routines, and interaction challenges. This approach allows us to design beyond assumptions, ensuring that our features work seamlessly for users with varying abilities.
What does the therapy management experience really look like—from the very first interaction to long-term daily use? To ensure a seamless and intuitive journey, I mapped every key touchpoint using a Customer Journey Map (CJM).
By analyzing each phase—discovery, onboarding, regular usage, and ongoing engagement—I identified moments of friction and opportunities for meaningful improvement. For instance, users often feel uncertain when setting up their medication schedule for the first time, or overwhelmed when managing multiple prescriptions. These insights drove actionable design decisions, such as guided onboarding, adaptive notifications, and a caregiver support system—features aimed at simplifying the experience and building user confidence.
Let’s explore the journey and highlight the key pain points and design opportunities identified.
In digital health, a great idea isn’t enough—what matters is delivering real impact, at the right time. Therapeasy starts with a sharp focus: tackling therapy adherence through:
A Minimum Viable Product (MVP) is more than a starting point—it’s a strategy. By launching with essential features and iterating based on real user behavior, we ensure every step forward is data-driven and meaningful. The goal? A product that doesn’t just function but truly supports users in managing their health with confidence.
Building a successful product isn’t just about launching—it’s about evolving. Therapeasy’s development follows a structured, three-phase approach to ensure continuous improvement, user engagement, and real-world impact.
Starting with a focused MVP, we validate key assumptions and refine the core experience. With each iteration, we integrate smarter features, enhance accessibility, and expand functionality.
The UX story continues… Interaction design loading… 🛠️
