Hi there! I’m Alessandro

I'm a UX/UI & Product

designer creating digital

products that put users at

the heart of every experience

My Expertise

I turn bold ideas into meaningful digital experiences through

Product Design

Product Design

Key Competencies:
  • Product thinking & MVP definition
  • Feature prioritization & roadmap alignment
  • Design systems & scalable components
  • Cross-functional collaboration (PMs, devs, stakeholders)
  • Rapid prototyping & validation

User Research

User Research

Key Competencies:
  • User interviews & usability testing
  • Survey design & analysis (open/closed)
  • Persona creation & empathy mapping
  • Card sorting & tree testing
  • Customer Journey Maps

User Research

User Research

Key Competencies:
  • User interviews & usability testing
  • Survey design & analysis (open/closed)
  • Persona creation & empathy mapping
  • Card sorting & tree testing
  • Customer Journey Maps

Interaction Design

Interaction Design

Key Competencies:
  • User flows & task analysis
  • Wireframes (low to high fidelity)
  • Microinteractions & transitions
  • States, logic, and edge case mapping
  • Prototyping for validation & iteration

Visual Design

Visual Design

Key Competencies:
  • UI kits & style guides
  • Color, typography, and layout systems
  • Brand adaptation & consistency
  • Iconography & visual storytelling
  • Responsive & adaptive design

Visual Design

Visual Design

Key Competencies:
  • UI kits & style guides
  • Color, typography, and layout systems
  • Brand adaptation & consistency
  • Iconography & visual storytelling
  • Responsive & adaptive design

UX Writing

UX Writing

Key Competencies:
  • UX microcopy & calls to action
  • Onboarding & empty states
  • Error messages & confirmations
  • Voice & tone consistency
  • Content hierarchy & readability

Accessibility

Accessibility

Key Competencies:
  • WCAG & ARIA implementation
  • Color contrast & readability testing
  • Semantic HTML & focus order
  • Screen reader optimization
  • Accessible forms & input

Accessibility

Accessibility

Key Competencies:
  • WCAG & ARIA implementation
  • Color contrast & readability testing
  • Semantic HTML & focus order
  • Screen reader optimization
  • Accessible forms & input

AI-Aware Design

AI-Aware Design

Key Competencies:
  • Prompt design for wireframes, flows, copy
  • AI-assisted UI prototyping
  • Research synthesis with clustering tools
  • Predictive testing (AI-based A/B scenarios)
  • Ethics & inclusion in AI experiences

Service Design

Service Design

Key Competencies:
  • Service blueprinting & journey mapping
  • Frontstage/backstage orchestration
  • Co-creation workshops with users/stakeholders
  • Before–during–after scenario design
  • Complex flow modeling & role mapping

Service Design

Service Design

Key Competencies:
  • Service blueprinting & journey mapping
  • Frontstage/backstage orchestration
  • Co-creation workshops with users/stakeholders
  • Before–during–after scenario design
  • Complex flow modeling & role mapping

Skills Snapshot

Tools & Languages

Figma

Webflow

WordPress

Canva

Photoshop

Illustrator

HTML

CSS

Chat GPT

Figma

Webflow

WordPress

Canva

Photoshop

Illustrator

HTML

CSS

Chat GPT

The right tools help turn ideas into great products. These are the platforms I use daily to design, prototype, and deliver quality work.

Solid foundations

Design is an evolving discipline — that’s why I keep building my skills through ongoing education, certifications, and real-world practice.

Send Me a Message

I'm always open to conversations about new projects and opportunities

T
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Product Design

Key Competencies:
  • Product thinking & MVP definition
  • Feature prioritization & roadmap alignment
  • Design systems & scalable components
  • Cross-functional collaboration (PMs, devs, stakeholders)
  • Rapid prototyping & validation

User Research

Key Competencies:
  • User interviews & usability testing
  • Survey design & analysis (open/closed)
  • Persona creation & empathy mapping
  • Card sorting & tree testing
  • Customer Journey Maps

Interaction Design

Key Competencies:
  • User flows & task analysis
  • Wireframes (low to high fidelity)
  • Microinteractions & transitions
  • States, logic, and edge case mapping
  • Prototyping for validation & iteration

Visual Design

Key Competencies:
  • UI kits & style guides
  • Color, typography, and layout systems
  • Brand adaptation & consistency
  • Iconography & visual storytelling
  • Responsive & adaptive design

UX Writing

Key Competencies:
  • UX microcopy & calls to action
  • Onboarding & empty states
  • Error messages & confirmations
  • Voice & tone consistency
  • Content hierarchy & readability

Accessibility

Key Competencies:
  • WCAG & ARIA implementation
  • Color contrast & readability testing
  • Semantic HTML & focus order
  • Screen reader optimization
  • Accessible forms & input

AI-Aware Design

Key Competencies:
  • Prompt design for wireframes, flows, copy
  • AI-assisted UI prototyping
  • Research synthesis with clustering tools
  • Predictive testing (AI-based A/B scenarios)
  • Ethics & inclusion in AI experiences

Service Design

Key Competencies:
  • Service blueprinting & journey mapping
  • Frontstage/backstage orchestration
  • Co-creation workshops with users/stakeholders
  • Before–during–after scenario design
  • Complex flow modeling & role mapping